Media Planning

Students learn how to research, plan, execute, and evaluate a media plan for an organization. Topics include different types of media, audience measurement, measurement tools, evolving technologies, market segmentation, media strategy, media buying, and evaluation techniques. Students use the knowledge learned through readings and in-class discussion to create a comprehensive media plan for a real or hypothetical organization. Offered even year, fall.


Credit hours: 3.0

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Last updated: 08/07/2023